Monday 23 April 2018
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Improve the Weaknesses of Your Website and Increase Sales

Many website owners forget that websites are primarily built for users, search engines second, and that ease-of-use should always be the most important aspect of any good design. Nowadays, you can easily encounter websites where audio starts playing immediately, where popups are endless and your only intention is to leave but you are being prevented by “Are you sure you want to leave?” javascript embedded popups.

This sounds like a nightmare, but it happens quite often and we can assume that your website is not really like that; just in case, we’ve made a list of things that every website should focus on improving, as it can easily lead to more satisfied customers, and, hey, more money for you.

  1. Cluttered Navigation

At least creating menus is easy, so feel free to create as many submenus as you might need. Having easy-to-understand navigation is important as it is the most direct way your visitors can find out more about you and contact you, as well as present an excellent way of organizing your website into cohesive categories. Try and put yourself in the shoes of your average visitor and try to find the contact us or about us page and see how many clicks it takes. If it is more than three, you are doing something wrong – people don’t have time to dig through your website, all essential information must be presented to them in the simplest and most convenient way possible.

  1. Missing Call-to-Action text

An important guideline to remember when creating a call to action is simple – it should start with the verb. This will create an intuitive way of letting you know what your customer should do next. Naturally, it is totally up to them to decide, you should not force them, but you should make their choice a bit simpler. It should be used throughout your website, but in a way that is not intrusive or cluttering – it should simply point out the purpose of your website. Call-to-Action buttons and links should be placed in such a way so as not to create keyword stuffing – that is to say, use them naturally as you would in a normal conversation; more than that will deter your visitors from reading and alert search engines to spam.

  1. Cluster of Colors

You probably have a logo which was, hopefully, professionally designed and you can find your primary colors there. Try and focus on them, and use them throughout your website, this will naturally make it look more professional and everything will fit much better.

There is an old rule that you should be able to tell what a website does simply by seeing the color it uses – like you can assume from everyday life, reds and yellows are reserved (generally) for food, blues and grays for businesses and social networks. In addition to the font you use, you can then differentiate whether it is a law firm or a marketing company. Try and create a design solution and stick to it, from the pamphlets you print out to the emails you send.

  1. Difficult to Use

Each and every page on your website should have a clear goal, and that is to drive the visitor to visit your shop, or to contact you and find out more about your services. When we talk about the general ease-of-use of your website, everything is included. For example, do you force your visitors to register before making a purchase, or you simply offer it as an option. Do you have all the payment options available, so that the purchases can be done swiftly and easily? If not, compare credit card processing companies and find what suits you the best, but make sure to include other online payment services such as PayPal, or, for example, Skrill.

  1. Do not Hide Yourself

A part of running a good business is making sure that people know who they are buying from, or who they are contacting. Because of this, it is important to have a team page where you can show your image and a short bio. You should do this for all your employees, as it will create an image and a persona behind a faceless company logo.

Not only will this relax your customer and make it easier to them to relate and do their business with you, but it will also help you get your face recognized, which is the first step toward building a brand.

If you’ve carefully read those few things we’ve mentioned above, you have certainly noticed that we have only mentioned a few, while a lot more can be said, and because of that, when designing a website, make sure to place yourself in the position of the visitor – only then can you truly see what your website looks like and how intuitive it really is.

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